Hit Liquid aims to be one of the the world’s most disruptive and sought after vape brands.

Hit Liquid was founded by Arnie S Hira and Daniel S Kelly and is a partially owned subsidiary of The Hira Company Limited a family run business with offices in China, India and Spain. The Hira Co was established in 1959 and its UK division has net assets in excess of £8 million pounds.

We only manufacture Hit Liquid in Great Britain.
This enables us to produce the highest quality vape product. Our prime objective is to provide both an exceptional and affordable product which not only looks but tastes and smells superior to the competition.

Hit Liquid is the only vape brand in the world that also clearly appeals to all genders via our memorable and strategically designed logo.
Our brand mission is to accommodate all existing and potential demographics of vapers and smokers alike, around the globe.

Hit liquid is available in stores around the UK and via this website.

Yes ALL our Hit liquids contain approved and regulated ingredients and are submitted to the the Medicines and Healthcare products Regulatory Agency as required under TPD laws. They are ALL manufactured to ISO 9001:2015

Absolutely not. Our Hit liquids do not contain any banned ingredients or compounds. These types of ingredients are usually found in unregulated e-liquids from outside of the EU or cheap imitations.

  1. Nicotine
  2. Flavourings
  3. Propylene Glycol (PG)
  4. Vegetable Glycerin (VG)

Nothing else is added. The flavourings are high quality food-grade, and the VG and PG are extremely high quality. Everything we use is vegetarian and vegan friendly, and all the ingredients are mixed under the careful eye of a professional chemist. We do often tweak our recipes to improve the flavour, so don’t be surprised if a bottle you buy today is slightly different. We are constantly striving for perfection. Enjoy!!

Yes all our Hit liquids are 100% nut free!!

The vast majority of our eliquids contain no added sugar and are suitable for diabetics.


An e-cigarette is an electrical device that vapourises e-liquid into a vapour that you then inhale. Unlike a cigarette, this is not smoke – it’s actually an aerosol formed from the heated ingredients that tastes of the flavourings that we use.

Yes. They just come in different shapes and sizes.

Vaping is for over 18’s only. You cannot legally buy eliquids and e-cigs in the UK  if you are under 18. Nicotine is highly addictive, so if you aren’t switching from cigarettes but you want to give vaping a try we highly recommend using our 0mg nicotine liquids. They carry no addictive chemicals.

If you use your e-cigarette correctly, it won’t overheat, explode or otherwise break down.

Maybe you’ve seen our adverts or you’ve been recommended to us. Or maybe you’ve been told by your GP to swap your cigarettes for an ecig, and you don’t know where to start. No matter why you’re here, this is our Beginners Guide to
Electronic Cigarettes.

And in this guide, you’ll find, well, guidance. Because starting vaping can be a confusing time for any (hopefully) ex-smoker. After all, the first time you walked into a corner shop and asked for a pack of fags, nobody turned round with questions about Ohms law, or pods vs pens, or MTL v DTL.

Because vaping’s a hobby, it’s generated lots and lots of slang and jargon. And nowhere is this more clear than with ecigarettes themselves. Or ecigs, vapes, vape pens, mods, box mods, pod vapes…The list goes on.

So first things first, you need to know about vaping devices. The things you buy, fill with vape juice, pop in your mouth and inhale from. We call them ecigarettes. And this guide will tell you everything you need to know to get started.

Aka: ecigs, electronic cigarettes, vapes, vape kits, vape hardware, vaping systems
It’s easy to be confused by ecigarettes. After all, they come in all shapes and sizes. But then so do cars, and if we ask you what a car is, you’ll know what we mean. So let’s do the same for ecigs.
Purpose: Just like a car is something you drive to get in from point A to point B, an ecigarette is something you use to inhale flavoured vapour.
Components: All of the types of ecigarette we’ll discuss in this guide have the same basic components, just like a car has wheels, seats and doors. Those components are:

Tank: the bit you fill with liquid

Coil: the bit that heats the liquid and makes vapour

Battery: the bit that powers the coil

Now the types of tank, coil and battery you get will differ from one ecigarette to the next. Sometimes this is an entirely cosmetic issue – like a different coloured tank. But sometimes it’ll change the way a vape functions – a combined coil and tank that you’ll find in a pod vape, the more powerful sub ohm coil you’ll get in a box mod.

An ecigarette is a device with a battery, tank and coil that you use to inhale flavoured vapour.
Now that’s clear, we can look at the various types of ecigs.

Types Of Vaping Device
See how we’ve used vaping device? That’s because although electronic cigarette or ecig is a catch all term for any vape, it mainly refers to two main types. No wonder this gets confusing.
So what we’ll do next in our ecigarette guide is take you through the types of vaping device, explain what they are and how they work, and make sure you know what they are.

Aka: ecigs, electronic cigarettes, cartridge ecigs
You won’t see many of these around anymore, but for a while the average ecig was the size and shape of a tobacco cigarette – and it was designed to look like a traditional cigarette too.
The “filter” end of the cigarette would be a sealed cartridge filled with tobacco or menthol liquid, the tobacco end would be a battery, and there’d be a little LED that lit up when you took a drag.
If you ever used them, you’ll probably be cringing at the thought of it.Thankfully, cigalikes are almost a thing of the past. But you might find them in the odd train station newsagents.

Pod Vapes
Aka: cartridge vapes, pod systems, mini vapes
The natural successor to the cigalike is the pod vape, of which there are two main types. Sealed pods and refillable pods.
Sealed pods are basically a restyled version of your old-fashioned cigalike. A slimline battery, with a connector at one end to pop in a sealed cartridge tank containing a coil and your eliquid. When you’re out of eliquid, you throw away the cartridge and pop in a new one – even if the coil’s still working. Seems wasteful, right?

Well, it is. Which is why more and more manufacturers are making refillable pod vapes.
With a refillable pod vape, you get a battery unit and a refillable pod tank containing a coil. You refill the tank when you run out of juice, allowing you to produce less waste (you’re throwing away fewer tanks), and to change your flavour at will (by putting in a different juice).
It’s easy to see refillable pods as an upgrade from cartridges, especially when it comes to flexibility. After all, with so many PG and 50/50 eliquids to choose from, why limit yourself to the ones that come in a prefilled cartridge

Vape Pens
Aka: electronic cigarettes, pen vapes, clearomizer vapes, standard vapes, vape kits
As the vaping industry grew and people turned away from cheap and cheerful cigalikes, they turned to vape pens. That’s because a vape pen is simple to use. You grab a clearomizer, a pack of coils, a battery and a handful of eliquids and off you go.

Now, vape pens can sometimes be more complicated to use than a pod vape because of the separate coils (also known as atomizer heads). As you vape, the cotton wick of the coil eventually gets clogged. This makes it harder to inhale, and mutes or muddies the flavours of the liquid.
So every week or two, you need to change out the coil. It’s not quite as simple as popping in a new pod, but most vapers get the hang of it after a week or so. Especially when they’re as easy to use as the spare coils in our deluxe vape pen.

Sub Ohm Vapes
Aka: mod vapes, box mods, sub vapes
Now while your average ex-smoker was choosing an off-the-shelf cigalike, cartridge vape or early vape pen, vaping hobbyists and cloud chasers were doing something different. They were looking at electrical theory, and they took particular interest in Ohm’s law.
Without going into a science lesson, they found that by lowering the resistance in a coil, they could heat it more, which would vaporize more of the VG they find in eliquids.
Basically, special coils + thicker liquids + more power = bigger clouds and sweeter flavours.
They called these modified vapes “mods” or “box mods.” And eventually manufacturers cottoned on and made high wattage, low resistance vape kits to buy off the shelf. But the name ‘mod’ stuck, which is why even our unmodified 50w Mod Pen is called a mod.
Now mod vapes also need a special kind of eliquid, but for that we’ll direct you to our Eliquid Guide. Because now we need to move on to how to use these ecigarettes.

How To Use An Ecigarette
Wait one second! This electronic cigarette guide isn’t here to patronize you. This is a genuine thing you need to know. Because believe it or not, vaping isn’t just a case of “drip tip in the mouth, push the button, inhale.”
There are two ways to vape. Mouth to Lung and Direct to Lung.

Mouth To Lung
You take a drag, hold the vape in your mouth for a second, and then inhale into your lungs. This is exactly how you smoke a cigarette, and it’s the way most vapers start off. When you vape this way, it provides a smoother throat hit and a less intense experience.
It also boosts the taste. You’re holding the vapour on your tongue for longer, which means you have more time to savour the flavour.

Direct To Lung
This is how cloud chasers do it, and we only really recommend it with a sweeter, low-nicotine VG liquid.
With a direct to lung vape, you don’t pause. The vapour is inhaled all the way from the tip of the ecigarette to the pit of your diaphragm. To begin with, it’s quite intense, but the pay off is experiencing deep and complex flavours along with big fluffy plumes of vapour!
Want to know more about mouth to lung or direct to lung vaping?

STAY SAFE: How To Charge An Ecigarette
Up to now, our guide’s focused on how to enjoy vaping, choosing the right kit and even inhaling in the most enjoyable way. But we need to take a minute to give you a few safety tips. Because charging your ecigarette in the wrong way can damage your battery.

A damaged battery is a dangerous battery.

we’d like you to take note of the following bullet points:
* Charge the battery via a PC or laptop, NOT the mains
* Don’t charge your battery overnight
* Don’t use a battery that feels hot
* Replace your batteries every few months
Oh, and while we have your attention, here are a few more vaping safety tips for you:
* Do NOT vape while pregnant or breastfeeding. Nicotine and babies don’t mix.
* Do NOT use if you are under 18. This isn’t a toy.
* Do NOT use if the battery or tank feel hot. Let it cool down first.
* Keep away from animals and small children. And small animals.
Always vape safely.

Choosing The Right Electronic Cigarette
So now you know what an ecigarette is, what the various types of ecigarettes are, how vapes differ and how to use one. You even know a few things about staying safe while you vape.

Best Vape For Ex-Smokers
Most first-time ecig buyers are ex-smokers. Breaking that habit is as much as finding something that feels right in your hand and offers a similar kind of inhale, as it is finding a device to provide you with nicotine in a less damaging way.
While you’d think a cigalike might fit the bill, these cheap devices are often unreliable and unsatisfying. If you want to switch for good, you’ll need something a little more enjoyable.
For an ex-smoker, we’d recommend something affordable and easy-to-use that’s suitable for mouth to lung vaping. A vape pen is a great fit. Pair it with a tobacco eliquid, and you’ll be happy to wave goodbye to traditional cigarettes for good.

Best Vape For Social Smokers
We’ve all been there. Maybe you’ve quit after a long time but you always end up “borrowing” a cigarette or two in the queue for a nightclub. Maybe an afternoon in the beer garden ends with an evening chuffing away on a packet of cigarettes that you’ll bin half of tomorrow morning. Or maybe you’re just that person who likes one cigarette on a big night.

Best Vape For Cloud Chasers
When it comes to cloud chasing, you need a sub ohm vape that can work with our VG and short fill vape juices. Something high performance, with a battery that won’t quit.
And all the better if that vape looks just as good as it works.

Ecigarette Guide
We’ve tried to make the Hit Liquid vape guide as comprehensive as possible, but it’s impossible to boil our years of expertise into a single post. So if you’ve got a question that’s not covered here, feel free to leave a comment or drop us a line on social media.


Nicotine is addictive so all these products have to have a warning sign it’s the law.

No! Our e-liquids are definitely not for children! Ever! We manufacture the flavours because people love them! Not everyone wants the taste of tobacco – some people prefer sweets, or mints. We’ll be happy to make flavours you like, so make sure you drop us a line if you have ideas.

If you notice a slight chemical or metalic taste, it’s nothing to worry about. It’s just the way the liquid has settled after the bottling process.
To get rid of this taste, give the bottle a rigorous shake for between 30-45 seconds and try again.

Do not worry. Nicotine, air, light and temperature are all things which can and will affect the colour of an eliquid, but it will not impact on the taste.

  • Store in a cool dark place (but shake well and vape at room temperature)
  • Avoid extremes such as light and heat
  • Keep out of reach of children and animals


A burning taste usually occurs when a new clearomiser/coil is used before the wick has been given a chance to soak up enough liquid. You may also experience a burning taste when your tank has run out of juice and the wick dries up. This is commonly known as a ‘dry hit’ and usually results in burning out the coil. To reduce the chance of burning the coil, please follow the below advice:

  • When installing new a coil/clearomiser, please allow up to 10-15 minutes for the wick to soak up juice in the tank.
  • You can help prime the wick by taking 2 or 3 strong drags without firing the button.
  • Keep an eye on the level of juice in your tank and don’t let it run completely dry. It may catch you out and provide the dreaded ‘dry hit’.
  • If using a variable voltage device, ensure that your settings are appropriate for the coil resistance.

A ‘spitting’ vape device is usually the sign of a flooded coil. This means that the wick has become oversaturated and eliquid has made its way into the main chamber where it shoots up via the mouthpiece.

To avoid a flooded coil, please follow the advice below:

  • Do not fill you tank above the recommended fill line. It’s always better to err on the side of caution and fill to just below the line.
  • Ensure that you are using the correct liquid for your device.
  • If using variable wattage, ensure setting are appropriate for the coil and the juice.
  • Perform regular maintenance on your device and ensure all connections are clear of gunk or liquid.


The laws which helped to bring in the smoking ban do not cover vaping. Therefore, you will not be breaking the law if you were to vape.

However, it is up to the management of any establishment to set their own rules, so it’s always best to ask first and respect their decision.

If vaping is allowed on the premises, it’s always advisable to show consideration for fellow patrons by not subjecting everyone else to thick smelly clouds of vapour.

When it comes to airports and aeroplanes, vaping is treated much the same as smoking. It’s not allowed.


Still have questions?